Brilante
You know how to run your business. Your systems just can’t answer the decisions that cost you money.
I connect what’s scattered across the tools you already run into answers you can run on — where to spend, what to cut, what’s actually making money.
Jason VondersmithI run every diagnostic myself
- The ad platform
- spend
- Your CRM
- the lead
- Your books
- the revenue
Each holds a piece. None can tell you if it paid off.
Illustrative
The problem
Every tool works. The decision you actually have to make crosses four of them.
Operating software, accounting, CRM, marketing, payroll, banking, a stack of spreadsheets — each one reports on its own corner. The decisions that actually cost you money need three or four of them at once, and none of them can see across that line.
01
I spend $30k a month on marketing. Should I spend $40k, or $20k?
The ad platform knows spend and clicks. The CRM knows the lead. Your operating software knows what got booked. Accounting knows what became money. No one system follows a dollar of spend all the way to profit.
02
Can I afford another crew?
That answer runs through demand, capacity, revenue, and cash — sitting in four systems that were never built to be added up together. So the call gets made on gut.
03
Which service line is actually making me money?
Revenue lives in one system, labor and job cost in others, overhead in the books. Nothing puts them side by side, so the line that quietly loses money keeps running.
You already ask these: Is marketing working? Why isn’t cash growing with revenue? Are leads down, or are we not closing them? Is the new location actually helping? Are we getting healthier, or just busier?
The gap
At a big company
There are analysts — a whole business intelligence team — whose actual job is connecting the systems and knowing which number is right. Somebody owns that work.
At your company
It lands on you — or the one employee who can’t be replaced.
The gap isn’t the tools. It’s that nobody on your side has the job of connecting what they hold into answers you can run on. That’s the work I do.
The automation question
Everyone is selling you AI and automation right now. Nobody is asking whether your numbers can support it.
Automation runs on your data. AI answers questions with your data. If that data is scattered across systems that don’t agree, automation just makes the wrong answer arrive faster — with more confidence.
Before any of it can work, the information underneath it has to be organized and trustworthy.
That’s the order of operations — and the diagnostic is step one.
Why Jason
Jason Vondersmith — Founder
I built this for my own company before I offered it to anyone else.
I own and operate three self-storage facilities — separate systems for operations, books, banking, and marketing, same as you. As the owner I hit exactly this: plenty of software, plenty of reports, and no straight answer to the questions that decided where my money went. So I built the connections to answer them for my own business first, then started Brilante to do it for other owners.
Honestly, my storage business is too small to justify paying someone like me full-time — and that’s the point. This work earns its keep when the decisions are big enough: real marketing spend, several crews or locations, service lines you can’t easily compare. Before I owned anything, I spent my career building the data systems behind companies where one wrong number is expensive — Capital One, then DraftKings.
- Senior Data Engineer
- Business Owner
- VCU Adjunct Professor
Read Exit & Equity
Every issue →A weekly letter for owner-operators.
Oct 23, 2026
Your Numbers Don’t Tell Your Story
A buyer wants answers on the spot. A folder of PDFs can't give them.
Read the issue →Oct 16, 2026
👉Your Business Can’t Handle AI Yet
Stop chatting with Claude. Start briefing it, and get work back.
Read the issue →Oct 7, 2026
You Can't Spend Your Way to Growth
If more spend meant more business, everyone would just spend.
Read the issue →Where to start
There’s a question about your business you can’t get a straight answer to.
Bring it to me. In two weeks you’ll know why your systems can’t answer it — and what to do about it.
Questions
Who is this for?
Owner-operated companies with several systems and no one whose job is connecting them — trades and home services, but not only those. If you’ve got operating software, books, marketing, and a stack of spreadsheets that don’t add up together, this is for you.
Is this an AI thing?
No. AI is a tool I use where it earns its place, not the offering. The work is connecting the information scattered across your systems into answers you can trust — which, incidentally, is what has to be true before AI or automation can do anything useful for you.
Do we have to start with the diagnostic?
It’s the natural starting point when you know something’s off but not yet what to build — see the Two-Week Diagnostic. If your problem is already clear, we can scope the work directly; the services page lays out the kinds of problems I solve.